LEON THOMPSON DESIGN
Helping Manchester's largest,
independent estate agent
find their visual identity.
Since being founded over twenty years ago Philip James Partnership had grown and morphed from a single agent into one of the most popular estate agents covering a whole range of property services across Manchester. With all this success their brand identity had failed to keep up with their rapidly modernising and growing business. I was brought in to work directly with their marketing director to update their brand and make it more personal by speaking directly to clients and tenants. Creating a brand that could both appeal to the investment landlord with 50+ property portfolio and the young family looking to buy their first home. Video was a key element to this.
Video was a key element of this
With no real creative department to speak of, it was my job to source all the equipment they might need create high quality videos and have a functioning creative team. The hardest part was finding willing participants to film... Luckily over time people got used to it.
People buy houses,
people buy from people
Adding simple things such as personalised video notes to vendors, engaging with the local community, or simply putting agents front and centre to our marketing material significantly helped improve trust and relationships before any physical meetings.
Personalising
communication
Even simple things such as well designed email signatures go a long way in increasing the professionalism of a brand, especially if they include a snazzy photograph. Again, people weren't too keen on pictures but it's always nice to see a happy face when you open an email.
Embracing technology
Utilising an in branch digital billboard has given the business a great degree of flexibility in getting their messaging out there. I can write and design eye catching animations based on the latest RightMove data ensuring we're head of the competition. We can also use it to showcase properties and charity and community activity with the public.
Old dog, new tricks
Using Spectre, an online direct mail and canvassing tool, our sales team would use the latest available data from Rightmove and Land Registry to target specific properties. I'd design and write postcards relevant to a particular campaign that can then be used to generate instructions.
Print is not dead,
it's just a lil sleepy is all
There were loads of opportunities to jump straight into working on printed collateral. Working for digitally is fun, but it's always nice to have a good document on a fancy paper stock.
Print is not dead,
it's just a lil sleepy is all
There was plenty of printed collateral for me to get stuck into straightaway when I started. From corporate brochures to posters who doesn't like getting a document printed on a sexy paper stock?
People buy houses,
people buy from people
​Adding simple things such as personalised video notes to vendors, engaging with the local community, or simply putting agents front and centre to our marketing material significantly helped improve trust and relationships before any physical meetings.
Redesigning Social Media Content
Video was a key element of this
Video was a key
element of this
With no real creative department to speak of, it was my job to source all the equipment they might need create high quality videos and have a functioning creative team. The hardest part was finding willing participants to film... Luckily over time people got used to it.
Personalising
communication
Even simple things such as well designed email signatures go a long way in increasing the professionalism of a brand, especially if they include a snazzy photograph. Again, people weren't too keen on pictures but it's always nice to see a happy face when you open an email.
Embracing technology
Utilising an in branch digital billboard has given the business a great degree of flexibility in getting their messaging out there. I can write and design eye catching animations based on the latest RightMove data ensuring we're head of the competition. We can also use it to showcase properties and charity and community activity with the public.