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Building a brand for a recruitment company

focused on tech start-ups.

As part of an on going branding project, I am currently in the process of designing a London based recruitment and business consultancy specialising in tech startups. For this they wanted a brand that reflected the young, diverse teams they work with. A core part of their strategy is building a positive culture and implementing systems that help first time business leaders to flourish.


The client needed easily repeatable designs and guidelines  as there wouldn't be a full time designer working with them. We settled on using simple colours, stock photos and icons as a cost effective way of getting their brand across.